Tourism Destinations

The development of tourism is a complex process, which includes a large number of stakeholders (e.g. public authorities, investors, operators, companies) and needs a specific know-how about the mechanisms in tourism.

Kohl & Partner is familiar with the success model of leading tourism destinations and is therefore the right partner for the successful development of your tourism destination. The basis for every successful development – on a national, regional and local level- is the preparation of a professional Tourism Development Plan initiated by the responsible public authorities. Kohl & Partner has supported more than 100 destinations in well-established as well as in emerging markets on their way to improve tourism.

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Services in the area Tourism Destinations

Tourism Development Plans (Tourism Master Plans)

Tourism Development Plans are the basis for every sustainable development in a tourism destination. It consists of three modules: Analysis of the Current Situation, Development Strategy and Action Plan including fields like marketing/branding, tourism product development or education.

Destination Audits

Destination Audits analyse the current situation of tourism in a destination, evaluate the development potential and identify the most useful short-term actions. It is the ideal service for small and emerging destinations, where tourism is only in its initial development phase.

Hotel Master Plans

Hotel Master Plans identify the optimum locations for future hotel projects in a destination. Kohl & Partner experts work closely together with the responsible public authorities. At the same time the most suitable hotel type, size and category for each location will be defined.

Development of Organizational Structures

One of the key elements for every successful tourism development in a destination is the existence of a powerful and professional organizational structure for tourism. Tasks that must be met include marketing, branding, tourist information, tourism law or quality improvement initiatives.

Marketing Plans

Kohl & Partner prepares strategic and operational marketing plans for tourism destinations. Based on the marketing strategy (determining key source markets/target groups), the available marketing budget and the available communication tools detailed operational marketing plans are prepared.

Brand Strategies

Based on international standards, Kohl & Partner prepares Brand Strategies for tourism destinations. Part of each branding process are interviews, surveys and workshops in order to define the essence and the main values of a destination.

Development of Tourism Cards

Many tourism destinations already introduced all-inclusive tourism cards. With this card, tourists can visit (often for free – sometimes at a reduced price) the tourism attractions in a destination. Kohl & Partner is experienced in developing such tourism cards for destinations.

Further Services

• Quality Improvement Programs
• Implementation Support
• Strategy Workshops
• Staging Concepts
• Regional Economic Analysis

Clients in the area Tourism Destinations

Tourism organizations
Public authorities (municipalities, regions, provinces, countries)

Exemplary projects- our successful projects

Tourism Master Plan for Kurdistan Region Iraq

Tourism is seen as one of the most potential sectors for the Northern part of Iraq

Details

Tourism Development Plan for the Mountain Resort Shahdag Azerbaijan

Shahdag is the first Mountain Resort of Azerbaijan

Details

More projects

Our contribution to your success

Team of experts

All our Kohl & Partner consultants either have a tourism-related education or several years of working experience in the field of tourism. Our experts worked in famous hotels, successful Destination Management Companies or well-known tourism infrastructure facilities. The majority of our consultants are already many years with Kohl & Partner and therefore gained comprehensive project development know-how in their field of specialisation.

International experience and local competency

Kohl & Partner implemented projects in more than 30 countries with a special focus on Central and Eastern Europe. One of our key advantages is the tourism development know-how of our experts, gained by working in some of the most developed tourism destinations in the world. At the same time Kohl & Partner often cooperates with local companies to cover local aspects of our work.

Quality as the basis for all of our work

Kohl & Partner means „quality in tourism“. The company is being developed and managed according to the EFQM-Modell for Business Excellence and won the “Austrian Quality Award” (a competition of the Austrian Ministry of Economics) for SMEs in Austria. Furthermore Kohl & Partner is an affiliate member of the UN World Tourism Organization and works in accordance with international consulting standards.