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Tourism Development Plan for Kavkazkye Mineralyne Vody, Russia

Kavkazkye Mineralnye Voday (KMV) was the largest health and spa destination of the Soviet Union and still has around 30.000 beds.
Short project description
In the framework of a comprehensive economic development plan for Kavkazkye Mineralyne Vody (KMV), Kohl & Partner was assigned to prepare the Tourism Development Plan.
The Tourism Development Plan included a detailed analysis of the status-quo of the destination, the definition of the development strategy, a precise action plan (taking all necessary areas like education, marketing, product development, organizational structures, public support, etc. into consideration) as well as the definition of concrete key projects for tourism.

About KMV
KMV, situated in the Southern part of Russia in Stavropol Krai, was the number one health destination of the Soviet Union. Still today it is broadly recognized for its medical treatments and its mineral water.
Currently KMV, which consists of four main tourism destinations (Kislovodsk, Essentuki, Pyatigorsk and Zhelesnovdsk), has more than 30.000 beds and generates around 700.000 arrivals per year.

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